Custom brand and website design

The Muse Hair & Makeup Artistry is a wedding hair and makeup agency servicing Houston, Beaumont, and Louisiana. They celebrate the unique beauty of every bride by enhancing their natural features and empowering them to feel confident and beautiful in their own skin, all while providing a stress-free experience that makes the booking and preparation process seamless, allowing brides to focus on joy rather than worry.

Muse Hair & Makeup Artistry

Services Provided

Brand Strategy
Brand Identity
Copywriting
Website Design
Website Strategy
Launch Strategy
Social Media Templates

We uncovered the brand soul of The Muse and created a roadmap to help Kelly clarify her message, sharpen her positioning, and communicate her value in a way that matched her 14 years of expertise as a leader in her industry. We started by building a strong foundation through strategy development of her creative direction, brand positioning, brand messaging, mission, vision, and core values. From there, we identified her target audience, mapped out the customer journey, defined her brand voice, and conducted competitor and market

What we did:

Kelly wanted to be taken seriously. She felt her branding was all over the place and lacked the cohesion needed to reflect the caliber of her work. She wanted someone to visit her website and immediately feel that they were investing in a premium experience, one that matched the high level of service she delivers. Her goal was to attract a new clientele of brides who were excited and ready to book hair and makeup without hesitation.

Process: We uncover the brand soul of the Muse and created a roadmap to help her clarify her message and positioning and to communicate its value and to match her 14 years of expertise as a leader in her industry.

The Problem

after

Before

Our mission was to take everything from the brand strategy and transform it into a new visual identity. This included a complete brand identity featuring a logo suite, a curated color palette, and typography that creates a recognizable and elevated look for her business. We also developed brand style guidelines and a comprehensive playbook to maintain a consistent visual identity across all platforms and marketing materials, along with social media templates designed to ensure consistency, enhance engagement, and strengthen brand recognition.

Branding Process

We designed a strategic online experience built to engage, captivate, and convert her ideal clients, ensuring her business is open and ready for sales 24/7. This isn't just design, it's a conversion machine. The website scope included custom web design, mobile-first development, web strategy and consultation, website content, and SEO.